10 Freaky Pieces of “Oddvertising”
2010 was a very fruitful year for weird pieces of advertising throughout the world. Shock and surprise are both very powerful tools to use in advertising campaigns. They are an excellent ingredient to grab your audience’s attention, but, as everything else in the world, they must be used with caution and rationality. Otherwise you will only get weird, freaky and random pieces of oddvertising.
Here are 10 of the most freakiest adds I’ve ever seen:
Grocery Store Lady
BBDO, New York
Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
An Argentine spot for the PS3 aiming for the message that gamers should retain their childlike wonder as they grow older “Live in a state of play.”
The Intimate Scent of a Beautiful Woman
A dude sniffing the seat of an exercise bike that’s just been ridden by a woman, seriously?
Director: Dougal Wilson, U.K.
Anyone who doesn’t want to cut their carbon emissions is blown up, literally, creating a bloody mess. Poor Phillip and Tracy. Just disgusting.
McCann Erickson, Bangkok, Thailand
Spot is NSFW. Not that weird, but man, they are filthy! Featuring an obscene bathroom graffiti of a penis as it tries to have a good time without a condom.
Gusher for an Eye
Saatchi & Saatchi, New York
Draftfcb, Mexico City
Digital Kitchen, New York
What other odd pieces of advertising would you add to our list?
Featured image by Jon Feinstein on Flickr.
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About Bia: (short for Beatriz) is a marketing and communication addict who has a feisty appetite for Art and History. Warning: do not introduce these subjects in a conversation, unless you want to spend the next hours listening to her endless speeches about the importance of these topics on the balance of the Universe.