Make A Scene – French Connection
Ever wanted to try out being a director? French Connection is making your dream come true via their innovative campaign, Make a Scene.
Created by agency 101, the Make a Scene campaign invites you to ‘make a scene’ by creating a film from a combination of pre-shot scenes with actors wearing French Connection clothes.
You can name the film, select a soundtrack and pick a special-effects theme from genres including noir and comedy.
Also, the site hosts a ‘leader board’ showing entries that have been shared the most via social media, with prizes available for the creators of the most popular content.
A global print, online and in-store campaign will launch next month featuring shots from the clips with the most interesting titles.
Jennifer Roebuck, multi-channel marketing director at French Connection, described the activity as ‘a big step forward for [the brand] in terms of multichannel marketing’. So far, 17% of visitors of French Connection’s website have made a film since the campaign launch.
Here’s my version, voting ends on April 30th.
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About Linda: Part time editor, part time model, full time fashion lover. Part Jordanian, part Romanian and part Hungarian, Linda grew up in Romania and Jordan, with her family spread across the globe, lived in Romania, Jordan, UK, Hungary and for the past 4 years in Denmark. Her inspiration comes from traveling, music, movies or photography - and of course from all you fabulous bloggers out there!