These days, way too many people suffer from some type of a mental disorder, whether those are stress, anxiety, burnout, insomnia, or else. Many of those factors can lead to people feeling disengaged, disoriented, and eventually, interested in their surroundings. Now, all those feelings do not help us to find our place in the world….

Any conversation around customer motivation must take the basic needs of humankind into consideration. In an attempt to find out more, psychologist Abraham Maslow, these can be divided into five distinct categories; physiological, safety, belonging, esteem and self-actualization. Recognizing the ramifications of these concepts is key to understanding customer motivation. Physiological Needs Everybody needs food,…

Photo by Dave Stagner on Flickr. We all have dreams or things that we’ve always wanted to learn, but somehow never manage to accomplish them. Either it’s learning a foreign language, starting a blog about a hobby or improving some skills in a certain domain, there’s a lot out there each one of us has…