Understanding Customer Motivation

Any conversation around customer motivation must take the basic needs of humankind into consideration. According to psychologist Abraham Maslow, these can be divided into five distinct categories; physiological, safety, belonging, esteem and self-actualization. Recognizing the ramifications of these concepts is key to understanding customer motivation. Physiological Needs Everybody needs food, clothes and shelter. In fact,…

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8 Reasons Why Your Dreams Don’t Come True

Photo by Dave Stagner on Flickr. We all have dreams or things that we’ve always wanted to learn, but somehow never manage to accomplish them. Either it’s learning a foreign language, starting a blog about a hobby or improving some skills in a certain domain, there’s a lot out there each one of us has…

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