Dip your brush in water, now with a few creative moves make a ‘transparent’ drawing on the paper, then drip a few drops of ink at the edges: your drawing will come to life in an instant. Combine water-painting with a few drops of ink here and there and the result could be quite amazing. This form of art appears to be very simplistic but in fact you have to be very careful where you drip the ink drops after you painted the contour with water.

On March 22nd, in order to mark World Water Day, Solidarités International and BDDP Unlimited agency created a interesting campaign to build awareness of the scourge of undrinkable water. To send an awareness message to the public, BDDP Unlimited opted for a minimalist approach that was both visually appealing and surprising, using just water and ink. The spot was showing the power of ink to reveal the invisible. The spot, created by BDDP Unlimited, was produced by Hush and directed by Clément Beauvais. Due to his multiple artistic skills he was both able to create the drawings and direct the spot.

As you can see in the video below, Emmanuel Guibert used the same combination of ink and water to create the art for his graphic novel ‘Alan’s War’.


Try it out yourself, it could be fun.

Featured photo is a print screen from the video.