About a week ago I wrote something about jokes used to verbalize harsh truth. Well, this post goes somehow in that area as well. Depending on the visuals we use we can transmit a message that is easier to assimilate. And brands learned this thing the moment the introduced animations in their marketing campaigns. Watching…

Photo from 4Young on Tumblr In less than a week the name Kony became worldwide famous with the help of dozens of celebrities and hundreds of thousands of tweets and Facebook shares. However, Joseph Kony is not exactly a celebrity. At least, not in the common sense of the word. He is one of the…

2010 was a very fruitful year for weird pieces of advertising throughout the world. Shock and surprise are both very powerful tools to use in advertising campaigns. They are an excellent ingredient to grab your audience’s attention, but, as everything else in the world, they must be used with caution and rationality. Otherwise you will…

QR codes (abbreviated from Quick Response codes) are a marketing tool that has been around since 1997, basically it’s a specific matrix bar code (or two-dimensional code) that is machine readable and designed to be read by smartphones. Since advertising and sales people have found this new tool they have been using it like there’s no…