When you’re running an e-commerce store, every channel matters when it comes to driving traffic that converts. Brand awareness is important, but will only get an online business so far. Email marketing is a favorite in marketers’ toolkits for its ability to build customer rapport and increase sales. This is because email, unlike other marketing…

In an ideal world, customers would place an online order, wait patiently for the package to arrive, unbox their new cosmetics, fall in love with each product and even tell a friend. But in reality, accidents (like inaccurate orders, defective products, technical difficulties, delayed delivery, etc.) happen. Sometimes, customers simply decide they liked the shade…

C The rise of e-Commerce has seen some pretty drastic changes within the delivery sector. Whilst it’s been great news for consumers with reduced costs and an improved service, there’s been a few casualties along the way for the courier sector. In 2014, the once popular City Link courier was forced into administration and many…